First a brief roll of thunder from the EP – now a surprising and sky clearing draft by the Commission. Updates on targeted advertising in the EU

The EU Digital Services Act is taking shape - with potential changes for the advertising industry. While voices from the European Parliament (“EP”) preferred a rather restrictive approach, the EU Commission, under the leadership of the responsible Commissioner Vestager, recently released a press release and the proposal for a “Regulation on a Single Market For Digital Services (Digital Services Act)”, or “DSA” for short. The draft follows a more liberate path that focuses on mandatory transparency obligations.