Virtual Influencer – Use opportunities, avoid risks

We cordially invite you to the webinar on the topic of "Virtual Influencers - Use Opportunities, Avoid Risks" with Lara Guyot and Maximilian König, hosted by the VR Business Club. 

The use of influencers is now part of everyday business for many companies. Comparatively new and one of the latest marketing trends is the use of virtual influencers, i.e. a computer-generated person who not only looks deceptively real, but also "lives" like a real influencer. Among other things, virtual influencers have a great advantage over their real colleagues from a marketing point of view: they can be "designed" to fit the respective target group. While some of the risks that arise when working with real influencers do not apply to virtual influencers, some new legal questions arise. We want to shed light on these questions in this Online Talk. We look forward to the exchange!