Q&A “Corporate Influencers” – What companies need to know now

Ever more companies are relying on their own staff members when promoting their organizations on social networks: Employees report on business activities in LinkedIn posts, tweet about their employers, or show the latest products in Instagram Reels. By that, employees become Corporate Influencers, both benefitting the company’s image and increasing employee loyalty. These activities are, however, not always governed by clear internal guidelines. It is not uncommon for Corporate Influencer activities to develop by chance, leaving companies to figure out how to deal with this new phenomenon.

Our Q&A on “Corporate Influencers” answers key legal questions especially for German employers and businesses about this interesting topic, ranging from labeling obligations and rules on liability, social media guidelines and data protection to issues relating to tax, copyright, and employment law.