A core aspect is how they position themselves online towards users and competitors.
A distinction must be made between companies using the internet as a business model and those using the internet to develop existing business models. Additional issues arise from the fact that, nowadays, content is not only used in the movie theater, on DVD or on TV, but also online.
We have special expertise, for example, in online music licensing and in dealing with collecting societies (GEMA rights). In addition, we are specialists for partnership models of internet platforms (content channelizers, affiliate partnerships), for user-generated content (Web 2.0), and for drafting a platform’s terms of use.
We are particularly focusing on the operation of internet platforms with its partly complex contractual relationships between platform operators and providers as well as end users, including the appropriate regulatory issues.
